140-year heritage is not only very special, it’s what makes them unique. Their story starts in 1877 when our founder, William Wilson, invented the world’s first baby carriage. William developed an innovative spring system - the now-famous bouncing Silver Cross suspension - and combined this with a reversible hood to create the first-ever modern pram.
THE ROYAL CONNECTION
The name Silver Cross has long been associated with royalty, first supplying a pram for King George VI. Pictured here is Princess Grace of Monaco (right) and (left) HRH Queen Elizabeth, Prince Philip and a young Prince Charles.
THE ROLLS-ROYCE OF PRAMS
Silver Cross soon gained a reputation for high quality craftsmanship and design and grew to become one of the industry’s biggest exporters worldwide. By the mid-1900s, the company was renowned for producing the world’s most exclusive baby coaches – known as the “Rolls-Royce of prams”.
THE BEST START IN LIFE
Today, Silver Cross is still based in Yorkshire, England. We continue to develop the best and most innovative prams and nursery products. We’re proud to say more than 10 million parents have chosen us to help give their babies the best start in life.
Check out our selection of one of the finest strollers out there!